‘Don’t be afraid of the dark’ – Nokia and deadmau5 will light up the night!
About a year ago, in November 2012, Nokia organized an impressive spectacle to promote their launch of Nokia Lumia 800. For this, they used Millbank, a 118 metre skyscraper in London. The building’s 800 windows were lit up for the Lumia 800 – a stylish move by Nokia. Each of the building’s windows were covered with special plastic coating, while 16 top notch projectors were placed on the other side of the river. The state of the art light show had the skyscraper twisting and collapsing while deadmau5 played a jacking live set at the foot of the tower.
The crowds were amazed by the show, Nokia’s campaign featuring deadmau5 – a huge success. Now, it’s back! Check out the freshly released teaser below! It doesn’t say much, but it gives way for excitement saying:
’Don’t be afraid of the dark. 28.11.2012. Facebook.com/nokia.uk. #Switch.’
Seems that Nokia have something cool planned with Deadmau5 again. Luckily the wait is over in a week. Meanwhile, watch the videos of the first spectacle and the teaser!
Second week of Richie Hawtin’s CNTRL: Beyond EDM tour
We've been keeping a close eye on Richie Hawtin's North-American university tour (read about the introduction here). Last week, we showed you the video clip of the first week of the tour. The tour has been managed with utmost professionality. Video footage of the electronic music crusade has been presented with superb quality as well.
So this is the video of the 2nd week of CNTRL. This took Richie Hawtin and Loco Dice to Canada, Hawtin's homeland. Maybe the latter fact played the role in such a successful leg of the tour. Hawtin comments the Canadian leg as the most energetic and fun for him this far. They had 4 dates in Canada, ending in Toronto, where Hawtin used to play gigs for 200 bucks back in the day. Now the superstar DJ returns to discuss EDM in universities and he's brought a lot of friends in as well (f.e Garl Greig and DJ Sneak). The video features interviews from Tiga and John Aquiviva.
Skrillex with Alvin Risk on the new COD: Black Ops II
Skrillex teamed up with another OSWLA family member Alvin Risk to come up with a track 'Imma Try It Out'. The track's unofficial leakage has had dubstep fanatics jump up and down for some time now. But now you can listen to the official, mastered version on the Call of Duty: Black Ops 2 soundtrack.
The track's raw dubstep beats and bass provide the perfect atmosphere for chasing down bad guys in this action-packed FPS. So one of the biggest names in EDM has helped in the production of one of the biggest names in gaming. Seems that the trend of top DJs and producers getting involved with video games has become the norm. We have nothing against that. Especially if you look at the fan video below. The nightclub scenery has been impressively recreated and with the best of dubstep pumping energy into your veins you're surely in for a thrilling experience. Looks pretty damn cool!
Official video for Annie’s Theme by Afrojack
Annie's Theme was released after the successful debuting at the Ultra Music Festival. The fans immediately fell in love with Afrojack's trademark high pitch noises and beeps. So this became an instant banger of the dancefloors and festival grounds. The track has received good feedback from fans as well as fellow DJs like Tiesto and Sander van Doorn. Today, an official video for Annie's Theme has been published on Afrojack's official Youtube channel.
Although it is clear that the track is great, you can't say the same thing about the video. Using amature footage of the crazy things happening while touring sounds like a great idea, but it just doesn't cut it for a major production like this. The video is just bad (even with the flashing groupie at 3:54). There's no intact concept, only different clips put together with some unnecessary graphics showing numbers and whatnot. It gives you the feeling that a first year student at a film school has practiced his hand with a new program.
Check out the video that has gone over a little make-up, after being repeatedly taken down on Youtube from various accounts. It's gotten a little more touched up, not as irritating anymore.
Hot video celebrating AKG by TIËSTO
You might’ve heard about Tiësto teaming up with AKG in the production of the “AKG by TIËSTO” headphones range. There’s certainly a profit to be made by both parties involved. AKG probably doesn’t mind their brand and products being promoted by Tiësto, who’s got 12,8 million fans on Facebook and over 1,3 million followers on Twitter. Running the label Musical Freedom and doing over 250 shows a year maked Tiësto easily one of the most influential DJ figures of the present time.
The official information at the AKG page introduces the range as follows:
The “AKG by TIËSTO” headphones range features tuning and styling directed by legendary DJ and producer TIËSTO. Comprising three high-performance professional-grade headphones, the TIËSTO Series will appeal to a broad range of end users, from studio engineers, to artists, fans and TIËSTO himself – whether in the studio, at a show or on the go.
“AKG is rooted in the passion for music at the same time as having a unique eye for design and style,” says Tiësto. “Together we’ve created a line of headphones that are perfect for those who want the best quality of sound, but don’t wish to compromise on style, whether you’re looking to mix in the studio, perform live or even listen when you’re on the move.”
So now that we’ve gotten the formal part out of the way, get ready for a hot video! This one’s especially made for the celebration of the launch of AKG by Tiësto. You just have a feeling those headphones are going to be widely discussed. Maybe, just maybe – it has something to do with the fact that the promo-video features Melanie Iglesias partying at pool parties and festivals with the hottest bikinis and changing the little pieces of cloth at a headspinning rate. Can’t go wrong with this approach, thumbs up!
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