Official video for ‘Jah No Partial’ by Major Lazer feat. Flux Pavilion
Major Lazer is one of the coolest projects that dancehall has ever inspired. After Switch left the group in the end of 2011, Jillionaire and Walshy Fire have joined the immenselt successful Jamaican dancehall collaboration. October, 2012 saw the release of 'Jah No Partial' which won the crowd's hearts in beat. Now, the same crowd can find themselves raving on the official video. Also, the new album 'Free The Universe' is out on Mad Decent in February 2013.
Watch the video compiled of the craziest Major Lazer shows in 2012 for 'Jah No Partial'!
Wolfgang Gartner’s fresh ‘Love & War’ gets an official video
Wolfgang Gartner, one of the true masters of electro house brings you a video to go with the track 'Love & War'! The track's actually a pretty diverse piece, the American house DJ and producer has managed to masterfully blend together electro house with dubstep and trance elements. Enjoy it while you look at the video memento of a night of dancing at a Gartner show!
Watch the video for 'Love and War' by Wolfgang Gartner! This is the title track from a recently released EP!
Official video for Angello’s ‘Yeah’
Swedish House Mafia is known to release high-budget and quality videos for their tracks, i.e the video for 'Greyhound', produced with the help of Absolut Vodka. Now, Steve Angello boosts his solo-efforts with a video as well!
The track 'Yeah' saw its release in early October under Angello's own imprint Size Records. The most up-to-date release from Steve Angello has gotten a visualization.
Basing around of two female superheroes, you'll accompanying them on a fight against candy-robbers. The video's of the journey and the fight they embark on.
Check out if the superherous prevail in the video for 'Yeah' by Steve Angello! Directed by Fredrik Lund-Hansen and Maceo Frost.
Photo by: Vincent Escudero, some rights reserved
Inside look of the abysmal dimensions of Flying Lotus
Flying Lotus released his fourth studio album in September and is currently on road in the US and Europe playing his amazing and peculiar sounds. The album called 'Until the Quiet Comes' is a perfect manifestation of the innovative nature of Steven Ellison aka Flying Lotus aka FlyLo. I said peculiar, because the electronic jazz album has a blend of free jazz with the varying musical tones, shifts, ghostly vocals and irregular drum beats. As magnificent he is as a producer, he is also as good of a DJ. This is why you get the feel of being on a musical trip all the way through the album, that shows the quality and skills of a masterful DJ. It's not often a DJ can produce such an eccentric sound and still get the crowds going ape-sh*t. Of course the otherworldly stage show concept must also have a part in this! Check out the video of the innovative 'Layer 3' stage show assisted by the Red-Bull Music Academy!
The album release has been a success both critically and sales-wise. Selling 13,000 copies in the first week and deputing at number 34 on the US Billboard 200, there's no doubt we're dealing with a piece of eccentric art here. But let's look a little into the stage show accompanying the album on tour.
FlyLo explained the 'Layer 3' concept in simple terms: “There are three layers that make it. The front transparent scrim, the second layer is my area where I’m performing and behind me there’s another scrim. Three layers. Layer 3. Simple.” it may sound like an uncomplicated affair, but the audiovisual experience is actually mind-boggling.
“I think as we get older that idea of magic is just taken from us… I really try to dabble in things that feel magical,” FlyLo explained the idea, “I can add moments that are synced up to the visuals if we wanted to. That idea is really fun to me, because I’m really into the show feeling very cinematic but still very danceable.”
Check out the video explaining more closely how the stage-show comes into being and see the mesmerizing performance yourself!
Crowd-sourcing music videos – cheap marketing or a win-win situation?
It's no secret that there's not a lot of profit in making a music video. MTV has long stopped showing music video and television, in general, has marginalized in this medium. Most people use Youtube for their audio-visual needs, so it's a real bad move to try to stop people from seeing your video. Instead most of the labels have their own Youtube channels and music videos haven't lost their importance among fans. However, as they aren't directly profitable, the video isn't something always worth spending as much money on as used to.
This is especially true for upcoming producers who haven't established them yet. Although the video for a song is important for the fans, the meaning has altered. It's not like you could see the video only once on your TV-shows top 10 anymore. You can watch it as many times as you please, you can stop it, rewind it and comment on it. There's also the possibility to interact with the music video and this is something both the producers and the eager fans and student movie directors have catched on. So, crowd-sourcing music videos has become a widespread practice in todays age. As you look at some examples of contest winners below, you really get the idea. Although the money issue is at play here, the inspiration side of the story seems to be all-important.
Recently, Afrojack tried his hand at cheap music video production and failed miserably. From a top level DJ you expect certain amount of quality, no matter how amateur and cool the end-product is supposed to be. The video collage from his tour was, however, just awful. The video was taken off from Afrojack's official channel reportedly for 'people getting offended by it'. A nice excuse for something that actually received so much bad publicity, he's management probably thought it best for it to disappear into the night. Although, as many of the die-hard fans had already ripped the video, you can see what I am talking about right here.
deadmau5 and Imogen Heap have gone another direction with their Heapmau5 animation contest for the track 'Telemisscommunications' by deadmau5 and Imogen Heap:
"deadmau5 and Imogen Heap have set up a global competition for animators to produce a segment of the official video to 'Telemiscommunications'. Tons of people will get to see your work and you'll get paid a bit for it too if we choose you :)"
There's still time to enter the Heapmau5 animation competition, check out the specifics here.
As the official statement goes, you'll get your work published and even paid a little bit! What could be better for someone looking to make a career in visual arts? A music video that a fan creates derives from the emotions, thoughts and notions the music gives ground to. Out of this pure passion for the music and the artist come the most authentic and genuine artworks. Sure, you can produce a video with bikini babes and get 53 million Youtube views like 'Sexy Chick' by David Guetta and Akon, but if you really want to do something original, crowd-sourcing is the easiest and most efficient way. Thus, the answer for the question in the title, is simple: crowd-sourcing music videos is a win-win situation for everybody!
One great example is producer/DJ Moby, who chose his favorite from over 500 entries for the 'Wait For Me' video competition. Nimrod Shapiro won the competition for this piece!
Another example, this is the official music video for 'Ljósið' taken from Ólafur Arnalds' album 'Found Songs' (2009). It is a really beautiful classical piece, but what's really special about this one, is that the video is a result of crowd-sourcing. After finishing the album Olafur encouraged people to send in pictures, animations, videos or whatever inspiration his music evoked. So for a upcoming artist, this was a really great way of getting his name out there with relatively low costs. Now the video has been watched over 1,5 million times!
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