Official video for ‘Reload’ by Sebastian Ingrosso, Tommy Trash and John Martin

Recently, a video for a high-profile collaboration has been premiered online. 'Reload' by Sebastian Ingrosso, Tommy Trash and John Martin can be seen below.

…and what a sight it is! The stunning video, directed by Jodeb aka Jonathan Desbians, is a monumental piece with vulcanos, most amazing special effects and an epic storyline.

Trying to avoid the huge dragon-like creatures, the two main characters fight for their lives. At the same time, John Martin's vocals top the track that's serves as the perfect embodiement of todays EDM trend.

Watch the video below and pre-order the EP here.

Watch: Matinee Ibiza’s insanely extravagant video ad that went viral

Summer season is upon us, and promoters are looking for every possible means to draw attention to their events. One of the more successful ways comes via Amnesia’s Saturday night Matinée. Their video ad has enjoyed somewhat of a viral status, making it sure that the holidaying clubbers will visit the evening that's otherwise rather unremarkable…

…the ad is quite spectacular though. Channeling the excess of the '80s, the commercial isn't directly about the club night. The extravagant ad is about a non-existant energy drink called Ibizious. Including swimsuit models, arcade gaming clips, zombie-dance routines, '80s accessories and miraculous ads – the whole package is part of the campaign which sells the residency as the centre of the excess and hedonism on the island.

But besides the expensive mock commercial, Matinee hasn't got anything amazing to show off. No Guetta or Tiesto on the line-up. Neither Solomun or Guy Gerber will attend this year. Andre Vicenzzo and Flavio are filling the main-room DJ duties during the 3-month Summer season.

So check out the viral-going video, that's a part of an “ambitious audiovisual engineering project” which offers “the biggest showcase of talent and grandeur to be found on the island”

Watch: Mind-blowing technology transforms brainwaves for music production

A truly spectacular project has been carried out. Smirnoff and the Queen Elisabeth Foundation teamed up with DJ Fresh and three physically disabled men. The team set out to produce a track. How? By using the most important instrument of creativity: the mind.

The amazing was made possible by PhD Julian Castet’s. Using the trailblazing technology, the emotions and thoughts were interpreted as brainwaves; which in turn were transformed into sound waves.

In this way, the physical limitations were overcome and with the help of DJ Fresh, a banging original track  was finished. The extremely developed technology that made the project possible gives evidence that the pictures painted by futurists and sci-fi novels aren't as far from reality anymore. However, there are obvious restraints and complications waiting to be overcome, until this technology can become widespread.

Watch the making-of video below! The project's outcome 'Mindtunes', is available in the iTunes store, with the Queen Elizabeth’s Foundation for Disabled People!

World record for largest back2back DJ set

Yesterday, 120 enlisted DJs set out to break the world record for the most people ever to participate in a non stop back to back DJ set. The record attempt took place in Detroit, with the DJs mixing one vinyl record each.

The initiative comes from Sheik ‘N’ Beik and DetroitEd – a non-profit organization with the mission to impact local communities by kickstarting various art and science projects.

This time they took on themselves to organize breaking this record with local and global artists. The funds raised via by breaking this record will go to furthering the Detroit community.

Check out the record being broken in the historic Fort Wayne in downtown Detroit. Official numbers yet to be announced, but it's safe to say, they managed to break the record! Initial line-up below, keep your eye on the event page for the final results!

Line up:

Taimur Agha
Jeffrey Scott
San Proper
Max Jacobson
Mantas Steles
DJ Daddy
Arthur Shikhman
DJ Surv
DJ Osmoz
Juan Jara
Josh Da Groove
Sebastian Cantillo
Ricky Gamez
DJ Harv
DJ Cougarskin
Free Magic
Amir Javasoul
[Sensei's Enforcer]
Xander Gentil
Dino G
Salvatore LoGrasso
Sergio Santos
T. Rux
Justin Time

Watch: From a ‘professional clubber’ to a pro DJ, Nicole Moudaber mini movie

Nicole Moudaber has been causing waves as of late. Her debut long-playing Believe got released earlier in May on Drumcode. The #489 DJ in the world has come a long way from being a 'professional clubber' – she's now firmly in the dialogue when it comes to techno, house or – if you will – tech house. To learn more about the intruiging DJ out of UK, check out this mini documentary with an insight into her world. “To me [DJing] is more like a cathartic experience. – I go into another planet completely, if I could do that 24/7 maybe all my issues would be gone in my life," tells the DJ-producer jokingly. Dig into the video below, and grab Believe on Beatport!