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A Sit Down With DJ Technoboy

  Cristiano’s not only busy DJ-ing, most of the time he’s managing as well as producing for ‘The Saifam Group’ (Italy) which is a reputable record company. He began in 1992 as A&R manager at ‘RECORD 66 Music Market for DJ’s’, which he still manages today. He then started in 1996 as Producer and A&R at ‘Arsenic Sound’ until 1998, when he became a producer at ‘ The Saifam Group’ and ever since 1999 he’s A&R at the ‘Alternative Sound Planet’ label.

 As an A&R manager, he supervises several well known labels such as Dance Pollution, Red Alert, Titanic Records, Green Force, BLQ, Bonzai Records Italy, Bonzai, Trance Progressive Italy and XTC Italy. He also produced numerous well known acts such as DJ Gius, Nitro, Klone, Pacific Link, The Hose, Spiritual Project, Giada, The KGB’s, K-Traxx, Citizen, 2 Best Enemies, Hardstyle Masterz, Hunter, The Raiders, DJ Stardust, Droid, Atlantic Wave, Vector Two, Q-Zar, Ruff, Speedwave, Builder, and Psy man.

 

“Hardstyle is dance music build to move crowds, making dance floors the ultimate place to be.”

 

Why did you choose Technoboy as your DJ name and not one of the other names you produce under?

A lot of people think that it’s something that has to do with techno and a lot of people still ask me why I call myself Technoboy because I don’t play techno. It’s actually fairly simple why I chose this name. The answer is much more simple then the question. It sounded good. But to go into a little more detail; we were producing a lot of stuff, a lot of tracks and of course we needed a different name, a different alias for our various productions. Techno and boy together sounded good and so I said ‘let’s use it’. Basically this is why.

Do you listen a lot to requests and the opinion of people on Internet?

For me there is one opinion that counts; the reaction of the crowd. After every event, performance or release there are a lot of people that make comments, but in comparison this is always a minority of people. When a stadium filled with people is completely going to the roof on a record I don’t care what a few people say afterwards, let’s not forget how we do this for eventually. For me it is really important to perform everywhere in the world to see this reaction with my own eyes; you have to be a DJ in order to produce the right records.

What do you think happened in the life of the hardstyle in the last years?

We like to think about this question in regards to the United States, because they now have hardstyle. Fans can go back and get passionate about the way the music and scene developed first, let’s say.

Who are you most musically inspired by?

When you listen to my tracks you hear a lot of influences. This is of course the period in which I started with music. Sample wise, I watch a lot of movies and try to find really funny one-liners. We laugh our asses off in the studio all the time.

Are you happy?

The life of an artist can be lonely; I certainly had my share of that. But yes, I am a happy man and not just because I have the best job in the world. I have had the chance to tell the world what I thought about music while I encounter so many people who did not have the same opportunity. I live from one height to another and it is important to enjoy the moments in between as well.

As a producer you are responsible for practically all Italian hardstyle labels. Red Alert, Green Force, Dance Pollution, Bonzai Italy en BLQ are the biggest and they all fall under your The Saifam Group. 30 aliases, 14 labels and hundreds of releases under the name Cristiano Giusberti. What’s the use and difference between all the different names?

First of all, it depends on which people are involved in the project. We try to give the right sound to every alias. But sometimes it is difficult to give a real personality to one alias. It’s also a matter of creativity and you never really know what the end product is going to be. But the goal is to make sure that people recognize the sound and know what name is connected to it.

Why is fashion so important to you, and how do you feel about getting dressed up in costume for events like Qlimax?

Well for Qlimax I understand there is some involvement into the whole concept, that is why I accept the costumes; but that is the only exception! I never wear the t-shirts that are offered to us; the way you look is important for your confidence and when I am on stage I would like to be occupied with other things than the fit of my t-shirt.

You were the first foreign dj to have a member account on Partyflock. Do you have a message for you fellow community members?

I love Partyflock! I remember surfing on the net, finding Partyflock and then thinking ‘what’s this all about?’. I wrote an email to the founder and they created a dj profile for me. I learn a lot from Partyflock. I find out whether people liked my performance and I discover what to do better or different.

 

Technoboy gave a name and face to a musical style that took the dance scene by storm. Hard, energetic and banging dance music, but always supplied with a touch of Italian class and style: there couldn’t be a better name for it than hardstyle. He injected his beats into the crowd and within a couple of years, the whole country was infected by the Italian hardstyle virus. And not only Holland: Technoboy made people in countries like Germany, France, Italy, South-Africa and Australia shake their hips, stomp their feet and clap their hands. He was a headliner at every major hardstyle event on the globe: famous Dutch parties like Mystery Land, (45,000 visitors), Hard Bass (12,000 visitors), Decibel Outdoor (20,000 visitors), Qlimax (25,000 visitors), Defqon.1 Festival (30,000 visitors) and Sensation Black (40.000) and parties like Tomorrowland (Belgium), Sonic (Switzerland), Planetlove (Ireland) and Airbeat One (Germany) are on his resumé.

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