Boys Noize

Review: Boys Noize comes ‘Out of the Black’ in flying colors

Alex Ridha aka Boys Noize has caught the spotlight once again. After some time in the shadows, we are introduced to ‘Out of the Black’ LP put out on his own BNR Records.

Teaching himself to play drums and piano as a child, writing songs at the age of 12; getting behind the decks by 14 and getting infatuated with programming and producing at 16 – an impressive childhood gives evidence of a rarely found drive in the 29-year old Berliner.

Having been in the game for over half of his life, Ridha has established himself as one of the most distinguished electronic artists in the scene.  Having played in the world’s biggest stages alongside the most well-known DJs, he is considered one of the best not only technically but also as a  showman. The mindtwisting album introduced earlier this month is a testament to how brilliant the german wunderkind actually is.

Before  the album was released, he said he wanted to go back to his roots.,,I always love to play jacking stuff and harder stuff; right now, like in the last two years, a lot of the electronic music, or what you call now EDM, it feels too generic for me sometimes and a bit soulless. At one point I was  just trying to forget anything about that whole world and really trust my instincts, and I guess what came out was something closer to my first album.“

He’s of course referring to ‘Oi Oi Oi‘ his debut album released back in 2007. Raw buzzsaw electro fostered on this instant classic has become a trademark of Ridha. So the new album was highly anticipated. Would Boys Noize be able to disregard the current EDM scene and bridge the gap between his previous efforts and the new album?

We knew we were in for a treat when „XTC“ and „What we want“ were unleashed to wow the crowds that were anxiously waiting for the album. The sneak preview gave ground to justly immense hype. After the release in the beginning of October, we have nothing else to do but to join the mob of fans and electro-fanatics who started raving on Twitter about the album as soon as they got their feet stomping to the raw sounds – Boys Noize delivered! The combination of rough synth lines, driving 80s techno beats and vocoder-drenched robotic vocals are present throughout the album. “Conchord” featuring Siriusmo stood out instantly with the biggest, baddest drop. But tracks like “Merlin”, “Reality”, “Stop” are nothing shy of excellent as well.

This was Ridha’s first time trying to collaborate with rap artists. ‘Out of the Black’ featured Gizzle and most prominently Snoop Dogg. Although it is doubtful if anyone could say that these tracks are particularly outstanding in positive sense. They’re rather outstanding in the sense, that they don’t really go with the flow of the album. This may be caused by the fact that Ridha’s always loved the robotic vocals more than human voice. He’s said in a interview that when working on something in the studio, he doesn’t really vision someone singing over it.

During his career Alex has figured out different methods of creating robotic vocals, about 10 of them actually.  The vocoder-drenched vocals everybody’s into, are also the highlight of the new album. The best example may be „Ich R U“, which Ridha declares to be one of the more melodic tracks. Last week a video directed by Patrick Jean and Sebastian Loghman was introduced. The video is a true masterpiece made  basically out of many little pieces – keyboard pieces. 100000 clicks in a week! See the video yourself below!

As an analogue fiend and a vinyl lover, he doesn’t favour laptop DJing. His sets are always exciting and unique because he often receives new stuff from his friends. There’s no respect in doing the same sets and pre-edited mixes show after show, he thinks. Effortlessly mixing and remixing behind decks, Ridha has never failed to make the crowd go into Berserker-mode with his energy-packed sets.

However, this time around he’s chosen another approach. The comprehensive tour put together of 25 European cities and North-America’s best venues  have a different direction than his previous performances. After the release Boys Noize said in Twitter that he’s rehearsing 14 hours a day to deliver his live show. Ridha hopes this is more challenging and more fun for both himself and the fans. One can really expect shows with true German precision as he aims towards perfection. This is what you want – this is what you get.

Right now, Boys Noize is on 44th spot in the Official DJ Rankings. Although this time Ridha’s doing a live tour, we’re expecting he’ll be on the rise as a DJ, as he’s got a massive fan-base in Japan and is currently touring the world, raising electro-awareness all around the globe. Regarding Out of the Black, we expected it to be one of the best albums of the year. But it seems it might just be the best electro house album we’ve heard in 2012.

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